Citywire: The Power of Partnership in Private Market Investing
July 28, 2025
Evolving Demands in Customization
Evan Deussing, Managing Director and Head of Distribution at PPB Capital Partners, recently sat down with Citywire to discuss critical trends shaping private wealth management. He highlighted key areas where Registered Investment Advisors (RIAs) can differentiate themselves, focusing on the increasing demand for customized private market solutions and the operational challenges that come with it.
Private market investing is now driven by customization, demanding that RIAs carefully choose partners with proven expertise and a strong track record in both technology and operations. As RIAs become more adept, clients expect increasingly differentiated, white-labeled, and even registered vehicles, pushing partners to innovate constantly.
Balancing Tech and Time in Private Markets
RIAs frequently underestimate the time commitment required to launch and manage customized private vehicles, creating a significant operational burden. While technology is crucial for functions like data rooms and reporting, it’s not a complete solution. The common pitfall is assuming tech can fully replace the need for human expertise and personalized service. Successful private market programs effectively blend advanced technology with invaluable, real-world experience.
Topics Covered:
- Increasing demand for customized private market investment solutions
- The operational and time burdens of managing private market vehicles
- The strategic balance between technology and human expertise
Timestamps:
- Introductions (00:00:00-00:00:07)
- Choosing the Right Partner (00:00:08-00:0:55)
- RIAs’ Evolving Expectations (00:00:56-00:01:47)
- Overlooked Agenda (00:01:48-00:02:34)
- Trade-offs to Consider (00:02:35-00:03:34)
- Technology’s Role (00:03:35-00:04:35)
- Conclusion (00:04:35-00:04:37)
