About Us – Private Market Partners

 

Rooted in Trust. Focused on the Future of Private Wealth.

Adapting alongside wealth advisors—delivering private markets access and solutions shaped by their evolving needs.

The premise of our business model is to adapt to meet the demands of wealth advisors so they can successfully execute their private market vision.

 

For two decades, we’ve navigated change and opened doors for private wealth advisors in ways our industry hadn’t experienced. That way, our partners can deliver the most effective and differentiated private market programs that bring a unique source of portfolio diversification, uncorrelated income, and alpha differentiators.

 

Principles That Scale. Integrity That Lasts.

 

At the core of PPB’s vision is a simple but powerful commitment: always do the right thing for our clients.

 

Every decision we make begins with your best interest in mind. It’s this conviction—rooted in truth and integrity—that fuels our long-term partnerships and our firm’s continued success.

– Brendan Lake, Founder and CEO at PPB

Simply put, PPB is inspired by our wealth advisor partners’ achieving their vision, and our solutions are built based on their best interests. Here’s how that shows up across everything we do.

 

  • Delivering Confidence. Every private-market strategy we offer exists for a reason — sized, structured, and designed for each advisor, advisory model, and outcome, with high-conviction, hard-to-reach opportunities built around advisor demand. In the U.S., 99% of companies are privately owned, and 87% of large U.S. companies (over $100 million in revenue) are private,* meaning advisors can’t capture the full opportunity set without private markets.
  • Customized Options, Supported by Technology and Execution. Customized white-labeled fund structures, backed by a completely scalable service model, help drive revenue and boost AUM growth. Streamlined processes and cost-effective support reduce complexity, freeing advisors to focus on clients, not logistics. Our nimble platform, PPBx, evolves with the landscape—removing tech constraints and unlocking seamless integrations in real time.
  • Private Markets, Delivered with Balance & Independence. PPB is 100% employee and family office-owned. That structure limits the conflicts of interest that can come with outside ownership or investor pressure, keeping our decisions aligned with what’s right for wealth advisors and their clients.

*99% figure: U.S. Small Business Administration, as of August 2026. 87% figure: Hamilton Lane, “Private Market Investing: Staying Private Longer Leads to Opportunity” (April 14, 2022) and “The Truth Revealed: The private markets universe is less concentrated and larger today than any other time in history” (March 8, 2023).

How We Got Here

  1. schedule

    2026

    Bob Oros joins as Vice Chair – Board of Directors

  2. schedule

    2025

    Launched Registered Investment Company fund development

    Offer Investment Consultant Oversight into Customized Solution Offering

  3. schedule

    2024

    Expanded to new office, employees eclipsing 50

  4. schedule

    2023

    $4.3B in capital commitments

    Expanded private wealth solutions

  5. schedule

    2022

    Achieved $3.5 billion in capital commitments and 35% annual growth

  6. schedule

    2021

    Created two feeder funds with a world-renowned hedge fund

  7. schedule

    2020

    Established a Board of Managers

  8. schedule

    2017

    Launched a client portal and electronic subscription

  9. schedule

    2015

    PPB Advisors, an affiliate of PPB Capital Partners, became a Registered Investment Advisor with the SEC

  10. schedule

    2014

    Created the first fund-of-funds for a multi-family office

  11. schedule

    2012

    Restructured as PPB Capital Partners, LLC

    • Formed a dedicated fund operations team
    • Added private real estate offerings to the platform

  12. schedule

    2008

    Founded as PPB Holdings, LLC, launching a hedge fund platform with marquee institutional managers

  13. schedule

    2005

    PPB was established-built to connect the private wealth industry to alternative investments

Note: Data as of 3/24/26

Why PPB

Advisors who decide to offer alternative investment funds do so for good reason – they can bring powerful impact to their clients’ portfolios.
As your clients’ appetite for new or multiple alternative options increases, you need to scale your business to keep up. An alternative investment partner is a turnkey, cost-effective way to stay on top of the demand.

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