Citywire: PPB’s Guide to Alternatives’ Trillion-Dollar Gear Change
December 1, 2025
The Growing Complexity Behind Private Markets Access
Evan Deussing, Head of Distribution at PPB Capital Partners, recently spoke with Citywire about the rapid evolution taking place across the alternatives landscape. As new fund structures broaden access, Deussing notes that the path into private markets remains complex — especially given the long lifespans of private funds and the operational demands they carry. For RIAs, capturing the full potential of alternative investments requires experienced guidance, disciplined due diligence, and a deep understanding of how to evaluate and implement these strategies effectively.
End-to-End Support That Reduces Friction
PPB’s platform was built to solve exactly that challenge. By combining legal, fund administration, middle- and back-office support, and advanced technology within a single scalable solution, PPB helps advisors launch and operate efficient, cost-effective private markets programs. In his Citywire Q&A, Deussing outlines how this operational foundation not only reduces friction but positions advisors to capture the diversification, return potential, and long-term alpha emerging in today’s rapidly evolving alternatives environment.
Topics Covered:
- Expanding access to alternatives and the need for expert guidance
- Operational demands of private markets programs
- How PPB’s platform drives efficiency, diversification, and long-term alpha
